You need a marketing plan. You open Google Docs. Blank page stares back. What should it include? How detailed should it be? What format actually works? Most founders either: Overthink it: Spend 3 months building a 45-page deck that nobody reads Underthink it: Bullet points in Notion that never get executed What you actually need: Simple template you can fill out in 2-3 hours Covers all the essentials (ICP, channels, metrics, budget) Actionable format (not theoretical) One-p