This is for you if…
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You want founder-led growth but cannot post consistently.
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Your posts get likes, but not inbound DMs or calls.
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You don’t have a clear POV or wedge in the market.
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You want content that supports outbound and sales, not “brand vibes.”
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You want a simple system you can run without a content team.
Why founder posting usually fails
It’s optimised for engagement, not intent.
It avoids specifics, so it builds no trust.
There’s no wedge or point of view, so it’s forgettable.
There’s no CTA ladder, so the reader has nowhere to go.
The content isn’t connected to the real buying triggers.
What you’ll get every month
1) Founder POV system (so posts aren’t random)
3–5 POV pillars (themes you own)
Contrarian angles and category stance
Proof cues: What examples, metrics, and credibility to reference
2) Posts that create pipeline
8 LinkedIn posts per month (2 per week)
Mix of formats:
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POV and contrarian takes
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Teardown-style posts (high-intent hooks)
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Frameworks/checklists (save-worthy)
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Operator stories (credibility without fluff)
3) One “pipeline hook” per month
Pick one, based on what converts:
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Teardown invitation post
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Checklist lead magnet post
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Scorecard post
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“Prove-it” test sheet post
4) Posting cadence + engagement prompts
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Weekly posting schedule
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Comment prompts designed to start DMs
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A simple DM follow-up script for inbound enquiries
How the engine runs
Week 1
Strategy + backlog
We lock themes, angles, and the monthly hook. We build the post backlog.
Week 2–4
Production + iteration
We write and refine weekly posts. You approve fast. We keep the voice consistent.
Ongoing
Compounding
The best posts become reusable assets for outbound, your website, and your sales story.
What we need from you
A 30-minute monthly call or voice notes
3 opinions you want to be known for
Recent wins, patterns, and lessons from the field
Any existing talks, threads, or notes (optional)
This is not a fit if…
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You want ghostwriting that avoids taking a stance.
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You’re unwilling to include specifics (proof, examples, tradeoffs).
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You want content for every platform at once (Lite is LinkedIn-first).
Frequently asked questions
Want founder-led demand that actually creates pipeline?
Join the community on LinkedIn
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