This is for you if…
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You’re sending outbound but reply rates are weak.
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Your ICP is too broad, so your sequence sounds generic.
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Your CTA is “book a demo” and prospects ignore it.
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Follow-ups are inconsistent or random.
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You want one segment that works before you scale.
Why outbound usually fails
No trigger: You’re emailing people with no reason to care now.
No offer: You’re asking for time instead of giving value.
No wedge: You sound like every other vendor.
No proof: You make claims without credibility hooks.
No follow-up discipline: Most replies come from follow-ups.
No segmentation: One sequence for everyone = relevance for no one.
What you’ll have at the end
1) Targeting rules (one tight segment)
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ICP segment definition (firmographics + triggers)
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Inclusion and exclusion rules (who to target, who to avoid)
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Title list (primary and secondary personas)
2) Proof placement plan
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One offer angle tied to a trigger and outcome
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CTA ladder: low-friction ask → qualified call
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Proof hooks to embed (credibility without long paragraphs)
3) Sequence pack (copy-ready)
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One email sequence: 3 emails + 2 follow-ups
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Subject line set (10 options)
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Short LinkedIn DM variant (optional)
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Reply handling scripts: yes, not now, already solved, forward me, who are you?
4) Follow-up SOP (so it runs weekly)
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Day-by-day follow-up cadence
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What to test first (offer, list, subject, proof, CTA)
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Simple tracking sheet for replies and meetings
How the 14 days work
Days 1–3
Diagnose + define
We review your current outbound (or start from scratch), lock the segment, and pick the offer angle.
Days 4–9
Write + tighten
We write the sequence, embed proof hooks, and sharpen for specificity and brevity.
Days 10–14
SOP + launch pack
You get the follow-up discipline, reply scripts, and a clean handover to start sending.
What we need from you
Who you sell to (current best guess is fine)
Your product category and the main outcome you drive
Your current outbound (if you have it)
Any proof signals you can use (logos, metrics, credibility)
Optional but helpful
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Your current Apollo filters or target list
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2–3 competitors (links)
This is not a fit if…
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You refuse to narrow your ICP.
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You want us to run campaigns for you long-term (Lite is a sprint).
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You’re still pre-ICP with no clear buyer or outcome (positioning comes first).
Frequently asked questions
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