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Most founder content optimizes for likes, not revenue. Pipeline comes from trust, relevance, and a clear path from insight to action for the right buyers. The Symptom: High Engagement, Low Pipeline Founder posting often “works” in the most visible way, and still fails commercially. You might be seeing: Posts get strong likes and comments, but inbound leads stay flat Follower count grows, but meetings do not DMs are compliments, not conversations with buying intent Your conten