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New business partnership

Pipeline Quickstart

In 14 days, we build a working pipeline system: a clear buyer story, a conversion path that earns trust, and one outbound motion you can launch immediately.

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14 days | Lite Version: Available | Fixed scope

Request a Teardown

This is for you if…

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  1. You have a real product, but pipeline is inconsistent.

  2. Your website gets attention, but the next step doesn’t convert.

  3. Outbound is happening, but it’s not landing.

  4. Sales calls feel different every time because the story isn’t tight.

  5. You want one sprint that connects story, site, and outbound.

What we fix in this sprint

Generic messaging that makes you sound like the category

Proof buried in a place buyers never see

CTA too early (“book a demo”) or too vague (“contact us”)

Disconnected channels where website, outbound, and sales tell different stories

No repeatable motion that a founder can actually run weekly

 What you’ll have at the end

1) Buyer story (clarity that sells)

  1. ICP definition (tight) + buying trigger

  2. Positioning statement + wedge (why you, not the category)

  3. Proof map (what evidence supports what claim)

  4. Message hierarchy (headline → proof → CTA)

2) Conversion path (site and next step)

  1. Homepage or primary landing page structure rewrite (hero to CTA)

  2. Proof placement plan (what goes where and why)

  3. CTA ladder (safe next step → qualified call)

  4. Booking flow copy guidance (form prompts + confirmation copy)

3) One outbound motion (launch-ready)

  1. One ICP segment + targeting rules

  2. One offer angle + CTA (teardown/checklist style)

  3. One email sequence (3 emails + 2 follow-ups)

  4. Reply handling scripts (yes/no/later/forward)

4) Operating rhythm (so it doesn’t die after week 1)

  1. Simple tracking sheet (touches, replies, calls, conversions)

  2. Weekly cadence: what to do each week to keep pipeline moving

How the 14 days work

Office Presentation

Days 1–2

Diagnose and Decide

  1. Quick teardown of current story, site, and outbound

  2. Lock the ICP, wedge, and “safe next step” CTA

Days 3–6

Build the buyer story + conversion path

  1. Write the message hierarchy

  2. Build the homepage/landing structure + proof placement + CTA ladder

Days 7–10

Build the outbound motion

  1. Set targeting rules

  2. Write the sequence and follow-up SOP

  3. Tighten for specificity and credibility

Days 11–14

Finalise and hand over

  1. Package everything into clean docs

  2. Provide a simple weekly operating plan

  3. Optional: Recommend next sprint if needed (website, outbound, enablement)

What we need from you to start

Website URL (or the page you want to convert)

Who you sell to (one line is enough)

2–3 competitors (links)

Any current deck/outbound (optional but helpful)

Your calendar link (if booking calls)

Office Team Discussion

After Quickstart, most teams do one of these

  1. Website Conversion Surgery if the site needs deeper tightening

  2. Outbound Conversion if you want multi-segment sequences and scale

  3. Sales Enablement Pack if calls are the bottleneck

  4. Founder Narrative Engine if you want consistent demand month after month

 

(Each of these can be offered as a Lite sprint.)

Frequently asked questions

Want a pipeline system you can actually run?

Request a teardown. We’ll send 5 fixes and tell you if Quickstart is the right sprint.

Book Pipeline Quickstart (Lite)

hello@narrative-ops.com

 

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