This is for you if…
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You have traffic, but demo requests are weak.
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Your site feels “fine” but not persuasive.
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Proof exists, but it’s buried or vague.
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Your CTA is either too aggressive (demo too early) or too passive.
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Buyers leave the site still unsure why you are different.
The conversion leaks we see most
Hero says nothing: “All-in-one platform” = invisible.
No wedge: You sound like every competitor.
Proof is missing or misplaced: Claims without evidence.
CTA is wrong: “Book a demo” everywhere kills intent.
No safe next step: You force commitment too early.
Booking flow friction: Form and calendar experience reduce conversions.
What you’ll have at the end
1) Homepage or landing page structure rewrite
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New hero (headline, subhead, primary CTA)
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Differentiation wedge section (why you)
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Proof strip placement (what proof goes where)
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Use case or “jobs” section (who it helps and how)
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CTA ladder sections (safe next step → call)
2) Proof placement plan
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Proof inventory: what you have vs what you need
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Where each proof element should live on the page
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How to write proof so it supports a decision (not just credibility)
3) CTA ladder + booking flow copy
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“Safe next step” CTA (teardown/checklist/worksheet)
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Demo/call CTA (qualified, not vague)
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Form questions (short, qualifying)
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Confirmation page copy + email copy suggestions
4) Implementation handoff
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Clean copy doc with section-by-section guidance
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Layout notes for a designer/dev (lightweight, not full wireframes)
How the 5 days work
Day 1
Audit + teardown
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We identify the 5–10 highest-leverage fixes and lock the new page narrative.
Days 2-3
Rewrite the page
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Hero → wedge → proof → use cases → CTA ladder.
Day 4
CTA ladder + booking flow
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We build the “safe next step” and tighten the path to call.
Day 5
Polish + handover
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You get the final copy doc, proof plan, and implementation notes.
What we need from you to start
The page you want fixed (homepage or landing page)
Who you sell to (one line)
Your current CTA goal (demo, call, trial)
Any proof you have (logos, metrics, testimonials, case notes)
Optional but helpful
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2–3 competitors (links)
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Any analytics notes (traffic and conversion rate)
This is not a fit if…
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You want a full redesign or brand refresh.
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You need a multi-page rewrite across the entire site (we can scope it, but it’s not Lite).
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You do not know who you sell to yet (positioning should come first).
Frequently asked questions
Want your website to convert without a redesign?
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