You're building a healthcare SaaS product. You read the standard B2B SaaS marketing playbooks. They say: Run LinkedIn ads targeting decision-makers Publish bottom-funnel SEO content Cold email prospects at scale Offer free trials with credit card required Close deals in 30-60 days You execute. Nothing works. Why? Because healthcare isn't like other B2B markets. The buying process, decision-makers, compliance requirements, and sales cycles are fundamentally different. The real