You hired a video production company. Spent $50K on a brand video: Drone shots of your office Slow-motion team high-fives Inspirational music Beautiful cinematography "We believe in changing the world" Posted it on LinkedIn. Got 100,000 views. 500 likes. 80 comments ("Amazing!" "So inspiring!"). Board is impressed. Marketing feels validated. Then you check the metrics that actually matter: Demo requests: 2 Pipeline influenced: $0 Customers: 0 What went wrong? You created a vi