Lean ABM sounds like something only big SaaS companies can afford. Dedicated SDR teams, intent platforms, ads everywhere, and custom landing pages for every account. That is the myth. In reality, ABM is just focused selling with coordinated marketing. It is choosing a small set of accounts you actually want, understanding what makes them buy, and running a tight sequence of touches that feel timely and specific. For SaaS teams under 100 employees, ABM works best when you stop