Your B2B SaaS funnel last month: 10,000 website visitors 200 converted to MQLs (2%) 40 became opportunities (20% of MQLs) 4 closed deals (10% of opportunities) The math: 10,000 visitors → 4 customers = 0.04% conversion rate. The problem: You're losing 99.96% of people who show interest. Where the leaks happen: 98% bounce from website without converting 80% of MQLs never become opportunities (qualification problem) 90% of opportunities don't close (sales execution problem) M