If you’re struggling to explain what your SaaS product does in a way that makes buyers immediately understand and care, you need a positioning statement. A positioning statement is your internal compass—it defines who you serve, what problem you solve, what category you belong in, and how you’re different from alternatives. It’s not customer-facing copy, but it drives every piece of messaging you create. The best SaaS companies (Slack, Superhuman, Gong, Notion), all have crys