One article. Three years of traffic. 18,000 visitors. Here's the math: You publish "Salesforce Alternative for Startups." It ranks on page 1. Gets 500 visitors per month. Runs for 3 years = 18,000 total visitors. Conversion rate to demo: 25% (industry data for bottom-funnel content). Total demos: 4,500. Cost to create the article: 8 hours of writing. If outsourced: $400. Cost per demo: $0.09. Compare that to paid ads where average CAC for B2B SaaS is $400-800. For 4,500 demo