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What SaaS Marketing Consultants Actually Do (And Whether You Need One)
You're a SaaS founder at $2M ARR. Marketing isn't working. You have three options: Option 1: Keep doing it yourself You're stretched thin already. Marketing gets 5 hours per week. That's not enough. Results are mediocre at best. Option 2: Hire a full-time VP Marketing $200K+ total cost. Takes 3-6 months to find and ramp. There's a 50/50 chance they're wrong for your stage. Option 3: Hire a SaaS marketing consultant But what do they actually DO? How is it different from an age
16 min read
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