SaaS Positioning Scorecard (0–14)

A one-page diagnostic to pinpoint exactly why your positioning is not converting. Score seven fundamentals, total 14 points, and know what to fix before you rewrite your homepage or outbound.

Download the Scorecard (PDF)

What this scorecard helps you do

If your SaaS positioning is unclear, the symptoms show up as weak pipeline quality, longer sales cycles, and early discount pressure. This scorecard gives you a fast, structured way to identify where clarity breaks.

Download the Scorecard (PDF)

You will get clarity on:

Buyer: Who it is for, and who it is not for
Outcome: What changes, measurably
Why now: What triggers urgency
Alternative: What buyers compare you to
Mechanism: How you create results, not a feature list
Proof: Evidence placed where doubt is highest
Message Stack: 10-sec, 30-sec, and 2-min versions

What is inside

Format: One-page PDF plus an editable doc version.

Includes:

How to use: 3-step instructions
Scorecard: 7 categories, each scored 0, 1, or 2
Total: /14 score field
Interpretation: What your score means
What to do next: The right order of fixes
One-line positioning statement: A simple fill-in template

Download the Scorecard (PDF)

How to use it

Step 1: Score each line 0, 1, or 2.
Step 2: Total your score out of 14.
Step 3: Circle your two lowest areas and fix those first.

Rule: Do not rewrite your homepage hero or outbound opener until Buyer, Why now, Alternative, and Proof are clear.

Who this is for

This is for: Founders, Heads of Marketing, early GTM teams, and sales leaders at B2B SaaS companies.
Especially useful when: You are getting interest, but the pipeline is not qualified or conversions feel inconsistent.