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Problem Framing
If your positioning is unclear, everything downstream gets harder.
Your website sounds generic. Outbound feels ignored. Sales calls stall on “why you”.
This blueprint helps you fix the root cause: how buyers place you, compare you, and believe you.
What you’ll get from this eBook
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A clear ICP snapshot you can align your team around
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A competitive alternatives map (status quo, competitors, internal build)
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A defensible wedge that buyers can repeat internally
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A message hierarchy that turns positioning into usable copy
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A proof-to-doubt map so your claims are believable
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A one-page positioning brief you can ship into your homepage, outbound, and deck
What’s inside
Worksheets and tools included
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Positioning Scorecard (find your top 2 failure modes)
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ICP Snapshot worksheet
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Alternative Mapping worksheet
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Wedge Finder
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Category and Claim builder
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Message Hierarchy grid
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Proof-to-Doubt mapping table
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One-page Positioning Brief template
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7-day rollout plan and QA checklist
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Appendix: headline patterns, proof bullet formats, CTA copy bank
Who this is for
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B2B SaaS founders and CMOs in crowded categories
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Teams getting “looks interesting” responses but weak demo conversion
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Companies with decent product value but no sharp differentiation
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Anyone tired of rewriting copy without improving pipeline
Not ideal if: You sell to everyone, have no clear ICP, or want a brand manifesto instead of a practical blueprint.
Results you can expect
After completing this blueprint, you should be able to:
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Explain your product in one sentence that only your ICP would care about
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Describe the real alternatives your buyers consider
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Make your homepage and outbound opener sound specific and credible
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Reduce skepticism by attaching proof to each claim
Get the eBook
Drop your email below and we’ll send the download link.